1.    Ensure you have all the correct terms and conditions advertised with your number. To comply with PhonepayPlus (formerly ICSTIS) regulations you are required to include certain information with your advertisements. This is very important and getting it wrong can result in a fine being levied by the regulators.

3.    If you are just putting together an advert to put on another site, then make sure it stands out and your number is really clear. Include a call to action with the number like call this number! Or call now! Again, ensure that all PhonepayPlus guidelines are adhered too.

4.    Write unique content for your web page or advert, don’t just copy someone else. It makes a difference.

5.    Make sure your web page has META keywords and a META description; this will enable the search engine spiders that crawl the sites to define your site and index it more quickly.

6.    Use good pictures and make your pages easy to navigate. People want to be turned on enough to call the number and then come back o your site or advert for round two. Why not try to get them to put the number in their mobile or make a note for them to write it down somewhere.

7.    Generally, the dirtier the better when it comes to advertising adult premium rate services on the web. People will come back if you have good content, good pictures and an easy to use website.

8.    Links, links, links. When it comes to promoting your website, you will need to spend some time link building, ideally go for sites that are directly related to yours, or one the same theme. If you are promoting an adult phonesex site for example, why not start submitting your website to adult directories, there thousands out there, so get your site listed on all of them. It will take time and effort and can be quite a boring job but it is well worth it in terms of your website promotion.